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This undergraduate text introduces the tourism industry, with sections on planning, developing, and controlling tourism destinations, tourism marketing and promotion, factors influencing the tourism market, and the characteristics of travel. Learning features include objectives, chapter overviews, and summaries, plus a glossary. Mill teaches in the School of Hotel, Restaurant, and Tourism Management at the University of Denver. Morrison teaches in the Department of Hospitality and Tourism Management at Purdue University. Annotation c. Book News, Inc. , Portland, OR (booknews. com)
This seventh edition incorporates changes in the tourism system relating to destinations, channels of distribution, tourist markets, and modes of transportation. Each chapter includes new "Quick Trips."
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