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The material discussed in this book is intensely relevant to your life. For example, how many of you have asked yourself something along these lines: How can I get him to go along with my plan? Should I ask her right up front to do this big favor, or is there a better way to get her to say yes? How can I bring them around to my way of thinking? Chances are, something in this book will prove helpful to you in the future. This is not to say that social psychology is a cookbook for how to manipulate people. But social psychology can help you understand basic principles of social influence, as well as many other principles of social behavior.
You are a member of a social world on a planet that is home to about 7 billion people. This social world is filled with paradox, mystery, suspense, and outright absurdity. Explore how social psychology can help you make sense of your own social world with this engaging and accessible book. Roy F. Baumeister and Brad J. Bushman's SOCIAL PSYCHOLOGY AND HUMAN NATURE, 3rd Edition can help you understand one of the most interesting topics of all--the sometimes bizarre and baffling but always fascinating diversity of human behavior, and how and why people act the way they do.
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