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Best Practices

by Robert Hiebeler Thomas B. Kelly Charles Ketteman

This book includes informative details on the best marketing practices followed by companies like Solectron, AMP and GE Plastics. Details of over 40 companies, focusing on how these companies identify customers, survey and understand their needs to ultimately develop better products and services are provided here. The book thus seeks to help readers procure a better understanding of the marketing skills and processes needed for creating and maintaining long-lasting customer relations.

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