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Cole, a longtime marketing consultant and previously marketing director of Nolo Press, explains why this is, and what authors, publishers, and self-publishers can do to make works stand out in the crowded marketplace. The revised edition includes low-risk strategies for book marketing in a tight economy (such as marketing reprints and backlist titles), discusses strategies for breaking into the education market, and looks at e-book marketing and print-on-demand.
With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to Book Marketing features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles.
How did gay and lesbian couples' right to marry go from unthinkable to inevitable? How did the individual right to bear arms, dismissed as fraudulent by Chief Justice Warren Burger in 1990, become a constitutional right in 2008? And what compelled President George W. Bush to rein in many of his initiatives in the war on terror before leaving office, even though past presidents have had a free hand in wartime? We are likely to answer that, in each case, the Supreme Court remade our nation's most fundamental law.Yet as the award-winning legal scholar David Cole argues in Engines of Liberty, citizen activists are the true drivers of constitutional change. Drawing on interviews with participants in the most successful rights movements of the last 30 years, he shows that time and again, associations of ordinary Americans confronting long odds have managed to transform the nation's highest law. And they have done so largely through advocacy outside the federal courts altogether.We witness marriage equality advocates in the 1980s and 1990s uniting behind a strategy of state-based incrementalism that paved the way for their historic Supreme Court victory. We see the NRA building a loyal and active membership base that can swing elections and influence state and federal law, thereby shaping the debate about guns at the Supreme Court. And we watch as civil liberties and human rights groups encourage foreign populations and governments to challenge the president when few domestic institutions would.Offering a new vision of the role we all play in shaping our Constitution and illuminating the tactics successful reform campaigns have employed, Engines of Liberty restores faith in the power of citizen activists to help shape our nation's future.
oward personal empowerment and profound educational change, proving once again that rules sometimes need to be broken.
Learning Outside the Lines: Two Ivy League Students With Learning Disabilities and ADHD Give You the Tools for Academic Success and Educational Revolutionby David Cole Jonathan Mooney
Every day, your school, your teachers, and even your peers draw lines to measure and standardize intelligence. They decide what criteria make one person smart and another person stupid. They decide who will succeed and who will just get by. Perhaps you find yourself outside the norm, because you learn differently -- but, unlike your classmates, you have no system in place that consistently supports your ability and desire to learn. Simply put, you are considered lazy and stupid. You are expected to fail. Learning Outside the Lines is written by two such "academic failures" -- that is, two academic failures who graduated from Brown University at the top of their class. Jonathan Mooney and David Cole teach you how to take control of your education and find true success -- and they offer all the reasons why you should persevere.
In a hard-hitting study hailed by "Publishers Weekly" as "well-argued" and "passionate," a leading constitutional scholar reveals that, despite a veneer of neutrality, race- and class-based double standards operate in virtually every criminal justice setting, from police behavior to jury selection to sentencing.
"David Stein brought right-wing congressmen, celebrities, writers and entertainment industry figures together for shindigs, closed to outsiders. . . . There was just one problem. Stein was not who he claimed."-The GuardianIn 2013, Republican "hero" David Stein made international headlines when he was unmasked as David Cole, the notorious Jewish Holocaust denier who made an entirely different set of headlines in the 1990s with his videos from within the gates of Auschwitz and his appearances on shows like 60 Minutes and Donahue.After a $25,000 bounty was put on his head by a violent extremist group, Cole left behind the bizarre world of Holocaust denial, a landscape populated by Hitler fetishists who Cole himself detested. Then, David Stein the Republican organizer was born.Stein soon became a major force in the closed-door world of Hollywood right-wingers-people who felt as alienated from the mainstream of their profession as Cole had felt as the lone Jewish Holocaust revisionist. Soon enough, Stein was working with major GOP power players and far-right Hollywood A-listers, creating huge private events for the West Coast GOP elite . . . until it all came crashing down when a vengeful former girlfriend outed him publicly.Condemned by those who had previously lauded him, Cole was left with nothing but his story. And here he tells it, warts and all, including the first-ever exposé of the secretive Hollywood far-right underground, "Friends of Abe."
Tracing the history of government intrusions on Constitutional rights in response to threats from abroad, Cole and Dempsey warn that a society in which civil liberties are sacrificed in the name of national security is in fact less secure than one in which they are upheld.A new chapter includes a discussion of domestic spying, preventive detention, the many court challenges to post-9/11 abuses, implementation of the PATRIOT ACT, and efforts to reestablish the checks and balances left behind in the rush to strengthen governmental powers.
On April 16, 2009, the Justice Department released never-before-seen secret memos describing, in graphic detail, the brutal interrogation techniques used by the CIA under the Bush administration's "war on terror." Now, for the first time, the key documents are compiled in one remarkable volume, showing that the United States government's top attorneys were instrumental in rationalizing acts of torture and cruelty, employing chillingly twisted logic and Orwellian reasoning to authorize what the law absolutely forbids.This collection gives readers an unfiltered look at the tactics approved for use in the CIA's secret overseas prisons--including forcing detainees to stay awake for eleven days straight, slamming them against walls, stripping them naked, locking them in a small box with insects to manipulate their fears, and, of course, waterboarding--and at the incredible arguments advanced to give them a green light. Originally issued in secret by the Office of Legal Counsel between 2002 and 2005, the documents collected here have been edited only to eliminate repetition. They reflect, in their own words, the analysis that guided the legal architects of the Bush administration's interrogation policies.Renowned legal scholar David Cole's introductory essay tells the story behind the memos, and presents a compelling case that instead of demanding that the CIA conform its conduct to the law, the nation's top lawyers contorted the law to conform to the CIA's abusive and patently illegal conduct. He argues eloquently that official accountability for these legal wrongs is essential if the United States is to restore fidelity to the rule of law.
Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the Help Center.
Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.
- Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
- DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
- BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
- MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
- DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivonas Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.