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Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisionsThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfactionSimplifies overall content while still making the more technical applications available to those readers who want to dig deeperContinues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methodsShows the common reasoning for calling something immeasurable, and sets out to correct those ideasOffers practical methods for measuring a variety of "intangibles"Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheetsWritten by recognized expert Douglas Hubbard--creator of Applied Information Economics--How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
The invaluable companion to the new edition of the bestselling How to Measure AnythingThis companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book.The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits.Companion to the revision of the bestselling How to Measure AnythingProvides chapter-by-chapter exercisesWritten by industry leader Douglas HubbardWritten by recognized expert Douglas Hubbard--creator of Applied Information Economics--How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
The ultimate guide to mining the Internet for real-time assessment of trends and dataShowing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away. This timely book also puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision making in business and government.Shows how the Internet can be used as an incredibly powerful measurement toolReveals how to mine the Internet to measure and forecast business progressWritten by leading expert in business analytics and performance managementPulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.
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