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This guide for students and professionals refocuses design instruction on the study of the fundamentals of form, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, the book shows how to build interest and complexity around simple relationships between formal elements of two-dimensional design, and explains key concepts of visual language that inform any work of design, from a logo to a web site. Color photos and illustrations on every page demonstrate techniques. Most illustrations are examples of work by students from around the world. Lupton is director and Phillips is associate director of the graphic design MFA program at Maryland Institute College of Art. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Lupton (graphic design, Maryland Institute College of Art, Baltimore; Cooper-Hewitt, National Design Museum in New York) offers practical information about type within a context of design history and theory in a text that reflects the diversity of typographic life, past and present. Through three sections on letter, text, and grid, the volume begins with an exploration of the basic letter forms, and builds to the organization of words into coherent bodies and flexible systems. Each section opens with a narrative essay about the cultural and theoretical issues of typographic design across a range of media, followed by example pages demonstrating how and why typography is structured as it is. No subject index.
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