Browse Results What Format Should I Choose?

Showing 1 through 12 of 12 results
Title Author Copyright Date
Brand Leadership David A. Aaker Erich Joachimsthaler 2000 12/05/12
Building Brands Without Mass Media David A. Aaker Erich Joachimsthaler 1997 08/04/16
Capturing the Ecosystem of Demand: Placing Customer Advantage at the Center of Your Innovation Strategy Erich Joachimsthaler 2007 08/02/16
Connecting with and Engaging Customers: Strategies for Realizing Customer Advantage Erich Joachimsthaler 2007 08/02/16
Creating Customer Advantage Erich Joachimsthaler 2007 08/02/16
Creating the Demand Landscape: How Frito-Lay Positioned an Existing Brand to Intersect with Consumers' Daily Life--A New Approach to Measuring Consumer Behavior Erich Joachimsthaler 2007 08/02/16
Formulating a Strategic Blueprint for Action: How State Street Reinvented Its Business and How the Axe Brand Redefined an Entire Category Erich Joachimsthaler 2007 08/03/16
Internalizing the Innovation and Growth Agenda: Realizing Lasting Customer Advantage Erich Joachimsthaler 2007 08/02/16
Looking from the Outside In: The Dangers of Not Understanding Your Customers Erich Joachimsthaler 2007 08/03/16
Lure of Global Branding David A. Aaker Erich Joachimsthaler 1999 08/04/16
Reframing the Opportunity Space: How Allianz Identified New Opportunity Spaces--Studying the Demand Landscape for Hidden Growth Opportunities Erich Joachimsthaler 2007 08/02/16
Structuring the Opportunity Space: How GE Healthcare Found Imagination Breakthroughs Through Defining a New Growth Platform Erich Joachimsthaler 2007 08/02/16
Showing 1 through 12 of 12 results


Select your format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. To learn more about using Bookshare with your device, visit the Help Center.

Here is an overview of the specialized formats that Bookshare offers its members with links that go to the Help Center for more information.

  • Bookshare Web Reader - a customized reading tool for Bookshare members offering all the features of DAISY with a single click of the "Read Now" link.
  • DAISY (Digital Accessible Information System) - a digital book file format. DAISY books from Bookshare are DAISY 3.0 text files that work with just about every type of access technology that reads text. Books that contain images will have the download option of ‘DAISY Text with Images’.
  • BRF (Braille Refreshable Format) - digital Braille for use with refreshable Braille devices and Braille embossers.
  • MP3 (Mpeg audio layer 3) - Provides audio only with no text. These books are created with a text-to-speech engine and spoken by Kendra, a high quality synthetic voice from Ivona. Any device that supports MP3 playback is compatible.
  • DAISY Audio - Similar to the Daisy 3.0 option above; however, this option uses MP3 files created with our text-to-speech engine that utilizes Ivonas Kendra voice. This format will work with Daisy Audio compatible players such as Victor Reader Stream and Read2Go.