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Showing 1 through 12 of 12 results
Title Author ISBN Copyright Date
Brand Leadership Erich Joachimsthaler David A. Aaker 9781471104374 2000 12/05/12
Building Brands Without Mass Media Erich Joachimsthaler David A. Aaker 1997 08/04/16
Capturing the Ecosystem of Demand: Placing Customer Advantage at the Center of Your Innovation Strategy Erich Joachimsthaler 2007 08/02/16
Connecting with and Engaging Customers: Strategies for Realizing Customer Advantage Erich Joachimsthaler 2007 08/02/16
Creating Customer Advantage Erich Joachimsthaler 2007 08/02/16
Creating the Demand Landscape: How Frito-Lay Positioned an Existing Brand to Intersect with Consumers' Daily Life--A New Approach to Measuring Consumer Behavior Erich Joachimsthaler 2007 08/02/16
Formulating a Strategic Blueprint for Action: How State Street Reinvented Its Business and How the Axe Brand Redefined an Entire Category Erich Joachimsthaler 2007 08/03/16
Internalizing the Innovation and Growth Agenda: Realizing Lasting Customer Advantage Erich Joachimsthaler 2007 08/02/16
Looking from the Outside In: The Dangers of Not Understanding Your Customers Erich Joachimsthaler 2007 08/03/16
Lure of Global Branding Erich Joachimsthaler David A. Aaker 1999 08/04/16
Reframing the Opportunity Space: How Allianz Identified New Opportunity Spaces--Studying the Demand Landscape for Hidden Growth Opportunities Erich Joachimsthaler 2007 08/02/16
Structuring the Opportunity Space: How GE Healthcare Found Imagination Breakthroughs Through Defining a New Growth Platform Erich Joachimsthaler 2007 08/02/16

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Showing 1 through 12 of 12 results


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