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This four-volume set presents 80 previously published articles. Right up front in the first volume is a listing of additional readings--109 in all--for each theme, suggesting that the decisions about which articles to include were not easy to make. A general introduction and section introductions set the material in context and include discussion of the rationale for the selections and avenues of inquiry and synthesis. The themes include, among others, the domain of macromarketing; society's impact on markets and marketing systems; ethics; distributive justice; controversies pertaining to freer trade, international development assistance, economic growth and reduced poverty, and globalization; sustainable consumption and global warming; and, in conclusion, a selection on problems of the commons. Sources include J. of Marketing, J. of Macromarketing, J. of Public Policy & Marketing, Annual Review of Sociology, The European J. of Development Research, J. of Business Ethics, and J. of Economic Perspectives, among others; many, but not all, are Sage Publications. The three editors are affiliated as follows: Stanley J. Shapiro (emeritus, marketing and business, Simon Fraser U. , Vancouver, Canada); Mark Tadajewski (critical marketing, U. of Leicester, UK), and Clifford J. Shultz II (marketing--particular focus on development in the Balkans, Southeast Asia, and transitional economies generally, Loyola U. Chicago). There is no indexing. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)
This book asks the question; why is it that tourism matters? It looks at how it is we do tourism and learn to be tourists when we are on holiday. Tourism is a dynamic way of being that may facilitate or hinder intercultural exchange. The ways in which we do tourism and the places in which we are tourists raise practical, material and emotional questions about tourist life. This book draws on both empirical work and a range of theoretical frameworks, arguing that tourism matters precisely because of the lessons it can teach us about living everyday life with others.
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