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English in Singapore provides an up-to-date, detailed and comprehensive investigation into the various issues surrounding the sociolinguistics of English in Singapore. Rather than attempting to cover the usual topics in an overview of a variety of English in a particular country, the essays in this volume are important for identifying some of the most significant issues pertaining to the state and status of English in Singapore in modern times, and for doing so in a treatment that involves a critical evaluation of work in the field and new and thought-provoking angles for reviewing such issues in the context of Singapore in the twenty-first century. The contributions address the historical trajectory of English (past, present and possible future), its position in relation to language policy and multiculturalism, the relationship between the standard and colloquial varieties, and how English can and should be taught. This book is thus essential reading for scholars and students concerned with how the dynamics of the English language are played out and managed in a modern society such as Singapore. It will also interest readers who have a more general interest in Asian studies, the sociology of language, and World Englishes.
The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.