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The Winner's Brain

by Jeff Brown Mark Fenske

Success has more to do with such traits as self-awareness, motivation, focus, emotional balance, memory, and adaptability than IQ, life circumstances or luck, argue cognitive-behavioral psychologist Brown (Harvard Medical School) and neuroscientist Fenske (U. of Guelph, Ontario). Following an overview of the brain and the history of neuroscience, they present eight traits of 'winner's brains' and strategies for cultivating these. Annotation ©2010 Book News, Inc. , Portland, OR (booknews. com)

The Winner's Brain

by Liz Neporent Dr Jeff Brown Mark Fenske

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life-you just need to develop the right brain for it.In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what-and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using: Balance: Make emotions work in your favor Bounce: Create a failure-resistant brain Opportunity Radar: Spot hot prospects previously hidden by problems Focus Laser: Lock into what's important Effort Accelerator: Cultivate the drive to winAlong the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-MoleTM) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.

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