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Beyond Fair Trade

by Mark Pendergrast

In 2006, prominent businessman John Darch met with a man named Wicha Promyong. That meeting led to the establishment of an equal partnership business venture-a partnership that goes beyond fair trade and shows that capitalism can have a human side. Today the Doi Chaang Coffee Company's coffee can be found across the world.Mark Pendergrast takes the reader on a journey through time and place as he leads us through the history of the ancient, persecuted hill tribe, the Akha, from their very roots to their current status as makers of one of the world's top coffees. Along the way he explains the history of cash crops ranging from opium to coffee, the latter being the crop that has saved the Akha and restored a sense of pride in the Akha people. He tells the story of John Darch and Wicha Promyong and acknowledges their primary role in this story, but he also tells the story of the many people without whom this venture may never have succeeded. This is not a story about charity; it is the story about a real partnership based on a groundbreaking approach to international business practices.

For God Country and Coca-Cola

by Mark Pendergrast

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing. "

For God, Country, and Coca-Cola

by Mark Pendergrast

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing."

Inside the Outbreaks

by Mark Pendergrast

Since its founding in 1951, the Epidemic Intelligence Service has waged war on every imaginable ailment. When an epidemic hits, the EIS will be there to crack the case, however mysterious or deadly, saving countless lives in the process. Over the years they have successfully battled polio, cholera, and smallpox, to name a few, and in recent years have turned to the epidemics killing us now-smoking, obesity, and gun violence among them. The successful EIS model has spread internationally: former EIS officers on the staff of the Centers for Disease Control have helped to establish nearly thirty similar programs around the world. EIS veterans have gone on to become leaders in the world of public health in organizations such as the World Health Organization. Inside the Outbreaks takes readers on a riveting journey through the history of this remarkable organization, following Epidemic Intelligence Service officers on their globetrotting quest to eliminate the most lethal and widespread threats to the world's health.

Mirror, Mirror

by Mark Pendergrast

As our first technology for contemplation of the self, the mirror is arguably as important an invention as the wheel and perhaps even more universal. Mirror Mirror is the fascinating story of the mirror's invention, refinement, and use in an astonishing range of human activities-from the bloodthirsty smoking gods of the Toltecs, to the fantastic mirrored rooms wealthy Romans created for their orgies, to the mirror's key role in the use and understanding of light. From Archimedes to Isaac Newton to Max Factor to David Hockney, this is the fascinating tale of one of the most remarkable inventions in human history and its effects on myth, religion, science, manners, and the arts.

Mirror Mirror: A History of the Human Love Affair with Reflection

by Mark Pendergrast

As our first technology for contemplation of the self, the mirror is arguably as important an invention as the wheel and perhaps even more universal. Mirror Mirror is the fascinating story of the mirror's invention, refinement, and use in an astonishing range of human activities-from the bloodthirsty smoking gods of the Toltecs, to the fantastic mirrored rooms wealthy Romans created for their orgies, to the mirror's key role in the use and understanding of light. From Archimedes to Isaac Newton to Max Factor to David Hockney, this is the fascinating tale of one of the most remarkable inventions in human history and its effects on myth, religion, science, manners, and the arts.

Mirror Mirror: A History of the Human Love Affair with Reflection

by Mark Pendergrast

The fascinating story of the mirror¿s invention, refinement, and use in a range of human activities -- from the bloodthirsty smoking gods of the Aztecs to the fantastic mirrored rooms wealthy Romans created for their orgies, to the mirror¿s role in gathering light from the far reaches of the universe. Tells of the 2,500-year mystery of whether Archimedes and his ¿burning mirror¿ really set fire to Roman ships; Isaac Newton¿s intense experiments with sunlight on mirrors that left him blind for 3 days; Renaissance artists who used mirrors to revolutionize realistic representations of the world; and George Hale and George Ritchey who joined forces to produce ever-larger telescope mirrors. Illustrations.

Uncommon Grounds

by Mark Pendergrast

Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.

Uncommon Grounds

by Mark Pendergrast

Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.

Uncommon Grounds

by Mark Pendergrast

Pendergrast, an independent scholar and author, chronicles the history of coffee from its origins in Ethiopia to current trends and changes. This revised edition includes the recent crisis that flooded the marketplace with cheap coffee, the surge in sales and public awareness of Fair Trade coffee, the recession and its impact on Starbucks, and the role of the internet in making prices transparent and giving growers increased marketing opportunities. He traces the origins and dissemination of coffee throughout the Arab world and Europe, the modern coffee industry of late nineteenth- century America, coffee as a major consumer product in the twentieth century, and connected themes like its role in shaping governments, postponing the abolition of slavery, changing the natural environment, and driving economic growth, as well as the relationship between poor producing countries and wealthy consuming nations, health effects, trends in advertising, the process of growing and roasting beans, the shift towards higher quality, and key companies. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)

Uncommon Grounds

by Mark Pendergrast

Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.

Showing 1 through 11 of 11 results

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