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Information management and biotechnology are reshaping the basic structure of American enterprise. In this bold and innovative analysis, Davis and Davidson explain what these changes mean and how entrepreneurs and executives can prepare challenges of tomorrow.
Stan Davis is author of the bestselling books BLUR (more than 250,000 copies sold), 2020 Vision (more than 100,000 copies sold), and Future Perfect (more than 100,000 copies sold) Shows how bringing an artistic sensibility to business can improve business performance and increase personal work satisfaction Includes detailed, practical advice for implementing the ideas in the book, as well as a wealth of real-world examples The arts are important to many people in their personal lives, but they don't see any way of incorporating art into their work and business. In this groundbreaking book, visionary business authors Stan Davis and David McIntosh argue that not only is this possible, but that applying an artistic sensibility to business will actually improve business performance. Traditionally, business focuses only on the economic flow of inputs (resources, raw materials), outputs (products and services) and processes that help get you from one to the other (research and development, production, distribution). Davis and McIntosh show that there's an artistic flow that operates the same way, but with different particulars. Inputs here include things like emotion, imagination and intuition; and outputs include things like beauty, meaning, excitement and enjoyment. To bridge these aesthetic inputs and outputs, the authors show how to apply creative processes from the arts to business, and how to connect with customers the way great performers connect with audiences. Through real-world examples and practical advice, The Art of Business shows how applying this concept of artistic flow enables you to come up with more creative solutions to problems, develop better new products, and provide your customers with the kinds of emotionally and aesthetically satisfying experiences they've come to expect in this high contact, mulimedia age. It gives you an additional--rather than alternative--approach to the established economic model of how things get done. And it will make your own work experience infinitely more satisfying.
From the bestselling authors of Blur- a defining book of the Information Age- comes a startling glimpse into the near future and the emerging economy that awaits us. It's Alive foretells the jolt the world is about to receive as the science of molecular evolution races out of the laboratories and into the business world. Think back to the early 1970s. Imagine the opportunities for your business, career choice, and investments had you received an advance report on the ways in which computer and information technology would revolutionize the world. It's Alive provides that opportunity today: a realistic and persuasive look into the future--the molecular economy- and how it is starting to overtake and reshape the Information Age. Today's gene mapping and molecular engineering are equivalent to the introduction of transistor radios at the advent of the information economy. Solid-state technology moved from the labs into the business arena, providing in turn the transistor, the microprocessor, and the modem- and the information business. During the next ten years, molecular technology will follow the same pattern, moving from the lab and into the basic operation of the corporation itself. Chris Meyer and Stan Davis are our guides in understanding this new future. They show that not only biological systems evolve. The rules of evolution help explain the process of change in biology, business, and the economy, thereby providing a management guide to the business world around the corner. It's Alive is not science fiction or futurism. It bases its insights and predictions on the impact the molecular economy is already having in such diverse business environments as manufacturing, financial services, and energy. Through in-depth case studies of Capital One Financial, the U.S. Marine Corps, British Petroleum, and the biotech firm Maxygen, Meyer and Davis show how adaptive behavior works in the real world. As the rules of evolution combine with the connected economy, our business world will become unpredictable, volatile, and continually adaptive- in other words, alive.
Companies in the business of providing knowledge -- for profit -- will dominate the 21st-century global marketplace. Can your business compete? In today's fast-paced world, knowledge is doubling nearly every seven years, while the life cycle of a business grows increasingly shorter. The best way -- and perhaps the only way -- to succeed is to become a "knowledge-based" business. In The Monster Under the Bed, Stan Davis and Jim Botkin show how: * Every business can become a knowledge business * Every employee can become a knowledge worker * Every customer can become a lifelong learner The Monster Under the Bed explains why it's necessary for businesses to educate employees and consumers. Consider the fact that the vast majority of 60 million PC owners, for example, learned to use their computers not at school but at work or at home. Davis and Botkin explain how any high-tech, low-tech, or no-tech company can discover new markets and create new sources of income by building future business on a knowledge-for-profit basis -- and how, once it does, its competitors must follow or fail. Filled with examples of high-profile companies that are riding the crest of this powerful wave, The Monster Under the Bed is an insightful exploration of the many ways that the knowledge-for-profit revolution will profoundly affect our businesses, our educational processes, and our everyday lives.
HBR Case Study