Browse Results What Download Format Should I Choose?

Showing 1 through 3 of 3 results

Everyone Remembers the Elephant in the Pink Tutu: How to Promote and Publicize Your Business with Impact and Style

by Mary Maloney Cronin Suzanne Caplan

From the Book Jacket: "If you lined up 100 gray elephants in the desert... ...and discovered that one of them was wearing a pink tutu, which one would you be curious about? Which one would you remember? They're all elephants; one is just packaged in bright colors. Read on and find out how you can become a standout! "An idea well-positioned and well-executed: This is what great PR is all about. And this is what this book is about as well -how to take what may seem like an ordinary event, product, or service, and turn it into an attention-getter. "You will learn how to identify your 'hook' and how to position yourself with the media so that you will get maximum and favorable coverage. The public (your customers and clients) will be impressed, and you can turn a low-cost and fun exercise into sales and profits. "Every company has the potential to accomplish this. , ff You must simply find your own tutu and get out and dance! Everyone Remembers the Elephant in the Pink Tutu How to Promote and Publicize Your Business with Impact and Style ...is for every business owner or manager who believes that his or her company is not interesting enough, or that he or she doesn't have the time, money, or knowledge to mount an effective publicity campaign. All business owners need to get their companies publicized is a little creativity, a little motivation, and an elephant in a pink tutu...a unique identity consistent with why your customers deal with you. Written in an engaging, lively tone, Everyone Remembers the Elephant in the Pink Tutu provides readers with step-by-step information that will motivate them to get started promoting their business-and stick to it without spending a fortune, and often without the help of a tutu expert (publicist). MARY MALONEY CRONIN, after experiencing two rounds of corporate downsizing, donned a pink tutu and started Cronin Communications, Inc., a marketing, communication, and growth consulting firm for small businesses. She frequently speaks on the subject of publicity, marketing, and communication. SUZANNE CAPLAN, prior to starting her consulting business, spent 21 years as the CEO of Pittsburgh Glove Manufacturing, a family-owned business. She is an active speaker and author of Saving Your Small Business, A Piece of the Action, and A Small Business Insider's Guide to Bankers.

Start Your Own Business and Hire Yourself

by Suzanne Caplan

Solid advice on all aspects of starting a business, from writing the business plan, to finding customers, to managing costs and turning a profit.

Streetwise Credit And Collections

by Suzanne Caplan

The credit and collection function of any business is the nerve center of the Company. If proper records aren't kept and receivables closely monitored, a Company will have difficulty maintaining its cash flow and Operations. Streetwise[Registered] Credit and Collections provides you with the skills to manage your company's financial obligations, collect due payments, and avoid falling into debt.

Showing 1 through 3 of 3 results

Help

Select your download format based upon: 1) how you want to read your book, and 2) compatibility with your reading tool. For more details, visit the Formats page under the Getting Started tab.

See and hear words read aloud
  • DAISY Text - See words on the screen and hear words being read aloud with the text-to-speech voice installed on your reading tool. Navigate by page, chapter, section, and more. Can also be used in audio-only mode. Compatible with many reading tools, including Bookshare’s free reading tools.
  • DAISY Text with Images - Similar to DAISY Text with the addition of images within the Text. Your reading tool must support images.
  • Read Now with Bookshare Web Reader - Read and see images directly from your Internet browser without downloading! Text-to-speech voicing and word highlighting are available on Google Chrome (extension installation required). Other browsers can be used with limited features. Learn more
Listen to books with audio only
  • DAISY Audio - Listen to books in audio-only mode with the high-quality Kendra voice by Ivona pre-installed. Navigate by page, chapter, section, and more. Must be used with a DAISY Audio compatible reading tool.
  • MP3 - Listen to books in audio-only mode with the high-quality Kendra voice by Ivona pre-installed. Navigate using tracks. Can be used with any MP3 player.
Read in Braille
  • BRF (Braille Ready Format) - Read with any BRF compatible refreshable braille display; navigate using the search or find feature.
  • DAISY Text - Read with any DAISY 3.0 compatible refreshable braille display, navigate by page, chapter, section, and more.
  • Embossed Braille - Use Bookshare’s DAISY Text or BRF formats to generate embossed braille.