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Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Mathletics is a remarkably entertaining book that shows readers how to use simple mathematics to analyze a range of statistical and probability-related questions in professional baseball, basketball, and football, and in sports gambling. How does professional baseball evaluate hitters? Is a singles hitter like Wade Boggs more valuable than a power hitter like David Ortiz? Should NFL teams pass or run more often on first downs? Could professional basketball have used statistics to expose the crooked referee Tim Donaghy? Does money buy performance in professional sports? In Mathletics, Wayne Winston describes the mathematical methods that top coaches and managers use to evaluate players and improve team performance, and gives math enthusiasts the practical tools they need to enhance their understanding and enjoyment of their favorite sports--and maybe even gain the outside edge to winning bets. Mathletics blends fun math problems with sports stories of actual games, teams, and players, along with personal anecdotes from Winston's work as a sports consultant. Winston uses easy-to-read tables and illustrations to illuminate the techniques and ideas he presents, and all the necessary math concepts--such as arithmetic, basic statistics and probability, and Monte Carlo simulations--are fully explained in the examples. After reading Mathletics, you will understand why baseball teams should almost never bunt, why football overtime systems are unfair, why points, rebounds, and assists aren't enough to determine who's the NBA's best player--and much, much more. In a new epilogue, Winston discusses the stats and numerical analysis behind some recent sporting events, such as how the Dallas Mavericks used analytics to become the 2011 NBA champions.
Master the business modeling and analysis techniques that help you transform data into bottom-line results. For more than a decade, Wayne Winston has been teaching corporate clients and MBA students the most effective ways to use Excel to solve business problems and make better decisions. Now this award-winning educator shares the best of his expertise in this hands-on, scenario-focused guide--fully updated for Excel 2010! Use Excel to solve real business problems--and sharpen your edge! Model investment risks and returns Analyze your sales team's effectiveness Create best, worst, and most-likely case scenarios Compare lease vs. buy, and calculate loan terms See how price, advertising, and seasonality affect sales Manage inventory with precision Quantify the value of customer loyalty Calculate your break-even number and ROI Maximize scheduling efficiency Express "home-field advantage" in real numbers Project company growth, predict election results, and more! Plus--introduce yourself to PowerPivot for Excel Your companion web content includes: Downloadable eBook Hundreds of scenario-based practice problems All the book's sample files--plus customizable templates Customer Service Note: We are sorry for the inconvenience, but the code for accessing the eBook version of this title was accidentally left out of the first printing. However, the code is available for buyers of the first printing by contacting O'Reilly Media, the official distributor for Microsoft Press books, at email@example.com or 800-889-8969. All subsequent printings include the access code and instructions inside the book.
Master business modeling and analysis techniques with Microsoft Excel 2013, and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide shows you how to use the latest Excel tools to integrate data from multiple tables--and how to effectively build a relational data source inside an Excel workbook. Solve real business problems with Excel--and sharpen your edge Summarize data with PivotTables and Descriptive Statistics Explore new trends in predictive and prescriptive analytics Use Excel Trend Curves, multiple regression, and exponential smoothing Master advanced Excel functions such as OFFSET and INDIRECT Delve into key financial, statistical, and time functions Make your charts more effective with the Power View tool Tame complex optimization problems with Excel Solver Run Monte Carlo simulations on stock prices and bidding models Apply important modeling tools such as the Inquire add-in
Master the techniques that business analysts at leading companies use to transform data into bottom-line results. For more than a decade, well-known consultant and business professor Wayne Winston has been teaching corporate clients and MBA students the most effective ways to use Microsoft Excel for data analysis, modeling, and decision making. Now this award-winning educator shares the best of his classroom experience in this practical, business-focused guide. Each chapter advances your data analysis and modeling expertise using real-world examples and learn-by-doing exercises. You also get all the book's problem-and-solution files on CD--for all the practice you need to solve complex problems and work smarter with Excel. Learn how to solve real business problems with Excel! Create best, worst, and most-likely scenarios for sales Calculate how long it would take to recoup a project's startup costs Plan personal finances, such as computing loan terms or saving for retirement Estimate a product's demand curve Simulate stock performance over a year Determine which product mix will yield the greatest profits Interpret the effects of price and advertising on sales Assign a dollar value to customer loyalty Manage inventory and order quantities with precision Create customer service queues with short wait times Estimate the probabilities of equipment failure Model business uncertainties Get new perspectives on data with PivotTable dynamic views Help predict quarterly revenue, outcomes of sporting events, presidential elections, and more! On the CD: Practice files for all the book's exercises Solutions for problem sets Fully searchable eBook A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via O'Reilly Media's Digital Distribution services. To download this content, please visit O'Reilly's web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to firstname.lastname@example.org.
Master the analysis and business modeling techniques that help you transform your data into bottom-line results. Award-winning business professor and corporate consultant Wayne Winston shares the best of his real-world experience in this practical guide--now updated for Excel 2007. Use Wayne's proven practices and hands-on exercises to help you work smarter, make better decisions, and gain the competitive edge. Solve real-world business problems with Excel 2007! Maximize profits--determine NPV, optimize your product mix, calculate ROI Create best, worst, and most-likely case scenarios for sales Analyze investment performance and help minimize risk Track your personal finances, calculate loan terms, and plan for retirement Use trend and seasonality to forecast revenue Estimate a product's demand curve and manage inventory with precision Interpret the effects of price and advertising on sales Assign a dollar value to customer loyalty Solve work scheduling problems and shorten wait times for customer service queues PLUS--predict outcomes of sporting events, presidential elections, and more! CD Includes: Sample files from each chapter Problem-and-solution sets--build your expertise! Fully searchable eBook A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via OReilly Medias Digital Distribution services. To download this content, please visit OReillys web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to email@example.com.