Principles of Marketing
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- Synopsis
- Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
- Copyright:
- 2010
Book Details
- Book Quality:
- Excellent
- Book Size:
- 613 Pages
- ISBN-13:
- 9780136079415
- Publisher:
- Prentice Hall PTR
- Date of Addition:
- 08/28/15
- Copyrighted By:
- Pearson Education, Inc.,
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.