The Membership Economy: Find Your Super Users, Master the Forever Transaction, And Build Recurring Revenue

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Synopsis
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution. This is The Membership Economy. Written by an expert consultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to: Turn digital subscriptions into forever sales Build an online community your customers will love Develop new loyalty programs that really pay off Transform freemium users into superusers Create a self-generating revenue stream Keep memberships and profits growing for years to come Whether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need. You'll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You'll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service. Most importantly, you'll discover what works, and what doesn't, from some of the key players in the new membership economy. It's not about ownership; it's about access, options, and freedom. When you join forces with your customers, membership has its rewards--for you, your company, and your continued success.
Copyright:
2015

Book Details

Book Quality:
Excellent
Book Size:
256 Pages
ISBN-13:
9780071839327
Publisher:
McGraw-Hill Education
Date of Addition:
Copyrighted By:
Robbie Kellman Baxter
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Daproim Africa
Proofread By:
Daproim Africa
Usage Restrictions:
This is a copyrighted book.

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