The Marketing Plan Handbook
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- Synopsis
- Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.Learn how to:Develop a clear business visionPosition your business and services strategicallyResearch your market and target your ideal clientIntegrate online and offline marketingPut measurements in place to assess marketing tacticsCreate an effective implementation scheduleReview and troubleshoot for future success and growthWhether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.most pay a consultant for. Whether embarking on a new venture or reviving a current business, business owners need this practical handbook for market success and survival.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781613083031
- Related ISBNs:
- 9781599185590
- Publisher:
- Entrepreneur Press
- Date of Addition:
- 01/22/16
- Copyrighted By:
- Entrepreneur Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- N/A
- Usage Restrictions:
- This is a copyrighted book.