Placing Strategic Bets: The Portfolio Approach--Measuring and Managing Innovation Risk
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- Synopsis
- Company strategy describes how an enterprise aims to differentiate itself in the marketplace. It's up to company leaders to articulate both a strategy and the areas within which they will support innovative ideas and projects. Like a share of corporate stock, every project has a unique risk-return profile. Decision makers need a method for measuring and managing the risk and return characteristics of innovative initiatives. This chapter discusses portfolio and risk management. This chapter was originally published as chapter 10 of "Harvard Business Essentials: The Innovator's Toolkit."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.