The Value and the Challenges: Why Companies Do or Do Not Invest in Design-Driven Innovation
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- Synopsis
- In the current innovation race, products tend to survive for a very short time, and firms are unwilling to waste resources in constant redesign. Design-driven innovation, or radically altering the meanings of products and services, can produce innovations with a life cycle significantly longer than that of the competition. But how do you convince the right people to invest in design-driven innovation? In this chapter, noted innovation expert Roberto Verganti shows how design-driven innovation can bolster a company's economics and reveals where the benefits come from and where the challenges are. This chapter was originally published as chapter 5 of "Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean."
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.