Serengeti Eyewear: Entrepreneurship Within Corning, Inc.
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- Synopsis
- An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating relationships with suppliers, customers, employees, and retailers. Its leader, Zaki Mystafa, has created a remarkable, flexible, and responsive organization. The case describes Mystafas's highly informal managerial style, and his skill at managing "up" to his superiors at Corning.
- Copyright:
- 1993
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.