You're Five Steps Away from Having a Customized Brand
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- Synopsis
- A split often occurs between a company's internal and an external identity. When the internal and external identities are consistent, the brand is strong, but when these identities are at odds, the brand is weak. This chapter describes the imperative of creating a brand roadmap in order to build a cohesive identity both inside and outside your company.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.