Persuasion II: Winning Minds and Hearts
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- Synopsis
- Even the most rock-solid case will fail to persuade without a winning presentation. Emotions, perceptions, and predispositions also play major roles in how people make business decisions. To persuade others, you thus need to address your listeners' minds and their hearts. This chapter focuses on strategies for winning both.
- Copyright:
- 2005
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.