Competitive Advantage: Delivering the Creative Value Proposition-Strategy the India Way
By: and and and
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- Synopsis
- The India Way stands in striking contrast to the business practices of other countries and offers valuable lessons for Western executives looking for innovative ways to grow their companies. In this chapter, authors Peter Cappelli, Harbir Singh, Jitendra Singh, and Michael Useem focus on the distinctive ways in which Indian business leaders find competitive advantage and new customers through creative value propositions. The authors look closely at Bharti Airtel's shockingly innovative reverse outsourcing of its mobile telephone network, Cognizant Technology Solutions' counterintuitive offering of first-class IT services at rock-bottom prices, and Hindustan Unilever's "Project Shakti," a system for selling products via rural self-help groups. Taken together, these stories richly illustrate how organizational architecture, company culture, and competitive strategy form the heart of the India Way of doing business. This chapter was originally published as Chapter 5 of The India Way: How India's Top Business Leaders Are Revolutionizing Management.
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/02/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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