Embracing the Groundswell: Using Social Technologies to Innovate Faster-With Help from Your Customers
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- Synopsis
- Product development is hard. Why not let your customers help you with it? By embracing the groundswell, your company can become more agile. Why? Because customers don't take long to tell you what they want. And they have ideas your development people and your executives haven't thought of yet. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff explain how to accomplish the most powerful goal of all when it comes to the groundswell-including your customers as collaborators in your company. In these pages, you'll read surprising customer collaboration stories from Del Monte Pet Products, the Canadian grocery retailer Loblaw, the sales application company salesforce.com, and the French bank Credit Mutuel. Here's the bottom line: when you're tapped into the customer community, you get honest and immediate feedback-and that feedback can supercharge innovation. This chapter was originally published as Chapter 9 of "Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies."
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/03/16
- Copyrighted By:
- HBS Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.