Bollingers: Negotiating with Wal-Mart (A)
By: and
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- Synopsis
- Describes the negotiations by Howard and Marilyn Bollinger over supplying a new product line to Wal-Mart, the world's largest retailer. The (A) case outlines the Bollingers' development of their product, the Wallpockett, documents their negotiation preparation for dealing with Wal-Mart, and describes their negotiation challenges. The (B) case describes strategies, tactics, and the results of their negotiations with Wal-Mart and draws on their experience to provide a set of recommended approaches to retail-supplier negotiations.
- Copyright:
- 2006
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 08/04/16
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.