This book charts the experiences, pitfalls andknowledge behind leading scientific ideas to successful startups. Written byone of Switzerland's top serial entrepreneurs, this book is a must-read forscientists and academicians who want to see their idea turn into a product andchange the market. It is also pertinent for finance and business professionalswho aspire to become technology entrepreneurs. Starting with personal qualities of an entrepreneur, AnilSethi discusses successful ideas, technology evaluation, team formation,patents and investor expectations. To guide the entrepreneur, this book alsoanalyzes deal closing, equity conversion and ideal exit strategies to follow. Ultimately Anil Sethi reveals the 'inside track' which helps understand what drives entrepreneurs and whatthey wouldn't admit.