The Digital Crown: Winning at Content on the Web
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- Synopsis
- The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams.
- Copyright:
- 2014
Book Details
- Book Quality:
- Excellent
- ISBN-13:
- 9780124076747
- Publisher:
- Elsevier
- Date of Addition:
- 02/17/17
- Copyrighted By:
- Elsevier, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Communication
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.