Campaigning to the New American Electorate
- Synopsis
-
Abrajano (political science, U. of California-San Diego) investigates whether ethnic political campaigns are successful at winning ethnic minority votes, and examines the consequences, if any, that ethnic political campaigns have on the political health and well being of that segment of the ethnic group being targeted. To these ends, she looks at the Spanish-language and English-language televised political advertisements created for the 2000 and 2004 election cycles, and examines their effect on Latino political behavior. Her topics include a theory of information-based advertising, candidates' advertising strategies, advertising effects on the Latino vote, and the future of ethnically targeted campaigns. An epilogue considers the 2008. Annotation ©2010 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2010
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780804774703
- Related ISBNs:
-
9780804768955,
9780804768962
- Publisher:
- Stanford University Press
- Date of Addition:
- 05/16/17
- Copyrighted By:
- the Board of Trustees of the Leland Stanford Junior University.
- Adult content:
- No
- Language:
-
English
- Has Image Descriptions:
- No
- Categories:
-
Nonfiction,
Computers and Internet,
Social Studies,
Communication,
Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
-
This is a copyrighted book.
