Predicting Purchasing Behavior at PriceMart
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- Synopsis
- This case was written for the EC course “Managing with Data Science.” The course provides MBA students with no programming experience an introduction to the field of data science and its applications in business. Students learn to (1) carefully articulate the business ask; (2) reason carefully from the ask, through metrics and models, and outputs; and (3) evaluate outputs from models to (4) develop a plan for action. This case gets students to grapple with a business “ask” through a data science lens in the context of a large nationwide general retailer. Technical topics include Logistic regression, Ridge & Lasso regression, ROC curve, and picking a cutoff value to optimize a preferred expected value.
- Copyright:
- 2017
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business School
- Date of Addition:
- 07/18/18
- Copyrighted By:
- President and Fellows of Harvard College
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.