Qualitative Consumer and Marketing Research (Review Of Marketing Research Ser.)

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Synopsis
- How is qualitative marketing and consumer research conducted today?

- What is rigorous research in this field?

- What are the new, cutting edge techniques?

Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills, using illustrations drawn from the best of recent and classic research.

Whatever your background, this book will help you become a better researcher and help your research come alive for others.

Copyright:
2013

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781446290392
Related ISBNs:
9781446272060, 9780857027672, 9780857027665
Publisher:
SAGE Publications
Date of Addition:
Copyrighted By:
Eileen Fischer, Russell W. Belk, Robert V Kozinets
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Textbooks
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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