The Marketing Plan: How to Prepare and Implement It
- Synopsis
-
Luther, a management and marketing consultant and seminar leader who specializes in strategic planning, sales management, new product development, advertising, and sales promotion, explains how to create a marketing plan, with discussion of marketing management, market and customer analysis, brand development, and specific plans for products and services, advertising, trade shows, sales promotion, public relations, customer service, sales, and research. This edition has been updated to incorporate Luther's experiences working with companies in the past ten years and includes access to online software with case history and company data files and worksheets (also in the book) relating to areas such as decision making, pricing, budget calculations, and sales projections. It also addresses developing websites and social media. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780814416945
- Related ISBNs:
-
9780814416938
- Publisher:
- American Management Association
- Date of Addition:
- 04/20/18
- Copyrighted By:
- William M. Luther
- Adult content:
- No
- Language:
-
English
- Has Image Descriptions:
- No
- Categories:
-
Nonfiction,
Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
-
This is a copyrighted book.