Business today is global--and success requires a new set of skills. But
not to worry, whether you're negotiating with vendors in Asia, exploring
potential markets in Africa, or leading a diverse team at home, you
don't have to master the nuances of every culture you encounter. With
Cultural Intelligence, or CQ, you can lead effectively in any context.
Featuring fresh research, case studies, and statistics on the ROI of
improving your CQ, this new edition of Leading with Cultural
Intelligence details a powerful, four-step model for becoming more
adept at managing across cultures:
Drive--boost your motivation for and confidence in
interacting with other cultures
Knowledge--understand the relevance of differences in
religion, values, norms, and languages
Strategy--plan ahead for unfamiliar cultural settings, but
remain flexible if actual experience differs from expectations
Action--successfully adapt your behavior to each situation
With Leading with Cultural Intelligence as your guide, you'll be
able to thrive in any business environment--whether it's across the world
or in your own backyard.
