Design Thinking: Integrating Innovation, Customer Experience and Brand Value
- Synopsis
-
The idea that design thinking--design processes, principles, and solutions-- can be used to solve all problems is relatively new. But it's a concept that has more and more company officials scratching their heads as a wildly successful product launches and asking, "How did they do that?" Editor Lockwood (president, Design Management Institute) and 29 authors lay out the case for design thinking and apply it to brand building, service design, and creating memorable customer experiences that encourage brand loyalty. Annotation ©2010 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 286 Pages
- ISBN-13:
- 9781581157345
- Related ISBNs:
-
9781581156683
- Publisher:
- Allworth Press
- Date of Addition:
- 07/19/10
- Copyrighted By:
- Design Management Institute
- Adult content:
- No
- Language:
-
English
- Has Image Descriptions:
- No
- Categories:
-
Nonfiction,
Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
-
This is a copyrighted book.