Understanding the Business of Global Media in the Digital Age

By: Micky Lee and Dal Yong Jin

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Synopsis: This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Book Quality:: Publisher Quality
ISBN-13:: 9781134972609
Related ISBNs:: 9781138688988, 9781138688964, 9781315537962
Publisher:: Taylor and Francis
Date of Addition:: 07/27/18
Copyrighted By:: Taylor and Francis
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Entertainment, Nonfiction, Computers and Internet, Business and Finance, Technology
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.