V-Cola: Confidential Instructions for Mark Ketting
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- Synopsis
- "As the CMO of Trek Beverages, your career is riding on the success of V-Cola. It is great news that regulatory concerns are not as strong as Trek originally feared, but you were honestly caught a bit off-guard. You had developed some initial marketing plans for V-Cola, but nothing very detailed. Now that you have only ten weeks to build a strong launch, you are intimidated and worried. It is great that Jason Seamans, the CEO of Trek, wants to “bet the company” on this product, but this places a huge responsibility on you. You feel like you are “betting your career” on the launch of this product, since a failed campaign will likely haunt the rest of your career."
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business School Publishing
- Date of Addition:
- 12/19/18
- Copyrighted By:
- President and Fellows of Harvard College
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.