Practical Public Relations: Theories and Techniques That Make a Difference
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- Synopsis
- Public relations is story telling. Persons and organizations have the right to tell their sides of the story. It's a constitutionally protected activity, like journalism and advertising. But public relations differs from journalism because it openly advocates for clients and organizations. And PR differs from advertising because it must earn, purchase, the reputation so important to organizations. Public relations practitioners are both counselors and communicators. They both fashion and send information persuasive messages to important audiences. They're responsible for maintaining the relationships between their organizations and their important publics.
- Copyright:
- 2005
Book Details
- Book Quality:
- Excellent
- Book Size:
- 379 Pages
- ISBN-13:
- 9780757554254
- Publisher:
- Kendall/Hunt Publishing Company
- Date of Addition:
- 09/27/10
- Copyrighted By:
- Donald Bagin and Anthony Fulginiti
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.
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- by Anthony Fulginiti
- by Don Bagin
- in Nonfiction
- in Business and Finance
- in Communication