All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- As Seth Godin showed in this book, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not.
- Copyright:
- 2009
Book Details
- Book Quality:
- Excellent
- Book Size:
- 220 Pages
- ISBN-13:
- 9781591843030
- Publisher:
- Portfolio
- Date of Addition:
- 10/31/10
- Copyrighted By:
- Do You Zoom, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.