Buyology: Truth and Lies About Why We Buy
- Synopsis
-
A marketing expert goes beyond traditional market research to explain consumer behavior. Drawing on studies using functional brain scanning techniques, Lindstrom discusses links between religion, superstitions, subliminal advertising (yes it's lurking), and buying behavior. In a new chapter, he argues that today's recession will have a long-term impact on shopping habits. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780385528290
- Related ISBNs:
-
9789573265429,
9781415958360,
9780385523899,
9781847940124
- Publisher:
- Broadway Books
- Date of Addition:
- 12/10/10
- Copyrighted By:
- Martin Lindstrom
- Adult content:
- No
- Language:
-
English
- Has Image Descriptions:
- No
- Categories:
-
Nonfiction,
Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
-
This is a copyrighted book.
