The Big Red Fez: How to Make Any Web Site Better

By: Seth Godin

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Synopsis: YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

Book Quality:: Excellent
Book Size:: 111 Pages
ISBN-13:: 9780743227902
Publisher:: Simon & Schuster
Date of Addition:: 12/31/10
Copyrighted By:: Do You Zoom, Inc
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Self-Help, Computers and Internet, Business and Finance
Submitted By:: 170
Proofread By:: 170
Usage Restrictions:: This is a copyrighted book.