&“An interestingly idiosyncratic and personal vision of how to make podcasts.&”—Ira Glass Veteran podcast creator and strategist Eric Nuzum distills a career&’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters &“make noise&”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale. The book&’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.
