The Art Of Writing Advertising
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- Conversations, in question and answer format, with William Bcrnbach (Doyle Dane Bernbach), Leo Burnett (Leo Burnett & Co.). George Gribbin (Young & Rubicam), David Ogilvy (Ogilvy & Mather), and Rosser Reeves (Ted Bates & Co.). Through candid interviews with some of America's pioneers in advertising, readers will learn techniques for creating ad campaigns that get results. This book was written long before people had home computers or used the internet; However the principles these men explain are still used today by companies as diverse as Google, General Foods, and American Airlines.
- Copyright:
- 1965
Book Details
- Book Quality:
- Excellent
- Book Size:
- 118 Pages
- ISBN-13:
- 9780844231006
- Publisher:
- N/A
- Date of Addition:
- 04/27/07
- Copyrighted By:
- Advertising Publications Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Monica Willyard
- Proofread By:
- RochC
- Usage Restrictions:
- This is a copyrighted book.