Secret Formulas of the Wizard of Ads

By: Roy H. Williams

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Synopsis: From the Book jacket: In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads last year's Business Book of the Year Award - only this time, the book has nuts, bolts, and even more bite! The Wizard's secret formulas will show you How to find a champion to sell your ideas Why targeting your market can be a big mistake How to get customers to remember you Why bankers think backwards How to write miraculous ads Why the brain contains 100,000 new worlds Why being "out of style" can be profitable How to hire wisely and fire compassionately How success can send you to the poor house How to remember what's really important in life Just peek inside one of these chapters. The Wizard will give you your own crystal ball - one powerful enough to let you see and create your future. The Wizard Who Got Away (p. 40) Living with Tarzan in the Jungle (p. 44) Escape the Dungeon of Depression (p. 62) Surprising Broca (p. 70) The Midnight Street Sweeper (p. 98) Not So Stupid (p. 150) Don't Get Your Panties in a Bind (p. 180) A Pinpoint in the Darkness (p. 196) History's Greatest Hoax (p. 204) What 1 Learned at a Bar Mitzvah (p. 214) Secret Formulas of the Wizards of Ads is certainly about advertising, business, friendship, and life. But more than that, it's a book about you.