Citizen Marketers: When People Are the Message

By: Ben Mcconnell and Jackie Huba

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Synopsis: Citizen marketers: Who are they? What motivates them? Marketing experts Ben McConnell and Jackie Huba explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the ""user-generated media"" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

Book Quality:: Excellent
Book Size:: 153 Pages
ISBN-13:: 9781419596063
Publisher:: N/A
Date of Addition:: 10/15/07
Copyrighted By:: Ben McConnell and Jackie Huba
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Computers and Internet, Business and Finance, Sociology
Submitted By:: jnuttallphd
Proofread By:: Monica Willyard
Usage Restrictions:: This is a copyrighted book.