Inside the Tornado
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- Synopsis
- In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.
- Copyright:
- 1995
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780061808630
- Related ISBNs:
- 9780060745813
- Publisher:
- HarperCollins
- Date of Addition:
- 07/01/11
- Copyrighted By:
- Geoffrey A. Moore
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.