Digital Sport Marketing: Concepts, Cases and Conversations

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Synopsis
Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Copyright:
2021

Book Details

Book Quality:
Publisher Quality
Book Size:
248 Pages
ISBN-13:
9781351789929
Related ISBNs:
9781315204079, 9781138701397, 9781138701397, 9781138701403, 9781138701403
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Alan Seymour and Paul Blakey, The right of Alan Seymour and Paul Blakey to be identified as authors of this work has been asserted by them in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Sports, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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