Bringing the aesthetics of Hunter S. Thompson to Madison Avenue, Locke (a consultant) argues that online advertising and "permission marketing" don't and can't work. As an alternative, he urges businesses to use their employee's personal interests and individual talents as means for connecting with customers and exploiting emerging Web micromarkets. The social implications of the Internet, marketing, and commerce, are emphasized. Annotation c. Book News, Inc. , Portland, OR (booknews. com)