Political Consultants and Campaigns
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- Synopsis
- All too often, argues Johnson (political science, Hiram College), researchers into American elections conduct their work in a manner that leaves campaign managers, consultants, and organizers out of the equation. He presents this text as a means of bridging the gap by investigating where political science theory and political professionals agree and disagree, both in order to find out about campaign managers and political professionals and to see how political science could be improved by listening to these actors. The main issues discussed are fairly standard to the field--candidate traits, political messages in campaign strategies, issue-position strategy, negative-advertising strategy, and the use of the Internet in contemporary campaigns--so the main contribution comes from the systematic investigation of the views of political professionals on these topics. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 1975
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780813345567
- Publisher:
- Westview Press
- Date of Addition:
- 09/19/12
- Copyrighted By:
- Westview Press
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.