Franchising & Licensing
- Synopsis
-
Sherman (attorney and recognized authority on legal and strategic issues in emerging and established companies) addresses the strategic, legal, financial, and operational elements of franchising and licensing in this updated fourth edition. The book includes examples, real-world stories, and dozens of forms for drafting franchising agreements and licensing programs. It also offers current information on regulations, best practices, Web 2. 0 strategies, branding methods, global trademark laws, the new FDD disclosure format, and trends in franchising. In addition, it explores raising capital and protecting intellectual property, globalization strategies, assessing opportunities for mergers and acquisitions, and more. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2011
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9780814415696
- Publisher:
- American Management Association
- Date of Addition:
- 10/12/12
- Copyrighted By:
- Andrew J. Sherman
- Adult content:
- No
- Language:
-
English
- Has Image Descriptions:
- No
- Categories:
-
Nonfiction,
Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
-
This is a copyrighted book.
