Medicines as a Service: A New Commercial Model for Big Pharma in the Postblockbuster World

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Synopsis
The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services that improve access and adherence to prescription drugs for common chronic conditions. Such innovation beyond drug development is consistent with the core capabilities of large pharmaceutical companies and has the potential to achieve profit levels similar to those of its traditional models.
Copyright:
2012

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780833076441
Publisher:
RAND Corporation
Date of Addition:
Copyrighted By:
Rand
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Medicine
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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