Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success (1)

By: and and and and

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Synopsis
Successful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.Taking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include multiple-choice questions, extended essay questions and learning objectives in each chapter.Case studies from a range of global industries are incorporated, including shipping, car manufacturing and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management and procurement.
Copyright:
2026

Book Details

Book Quality:
Publisher Quality
Book Size:
462 Pages
ISBN-13:
9781040445969
Related ISBNs:
9781040445921, 9781041096146, 9781041096122, 9781003650973
Publisher:
Taylor & Francis
Date of Addition:
Copyrighted By:
Thomas A. Fotiadis, Dimitris Folinas, Adam Lindgreen, Antonios Gasteratos and Christos A. Vassiliadis. The right of Thomas A. Fotiadis, Dimitris Folinas, Adam Lindgreen, Antonios Gasteratos and Christos A. Vassiliadis to be identified as authors of this wo
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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